TAG Heuer

TAG Heuer, a Swiss luxury watch brand founded in 1860 by Edouard Heuer, boasts a rich heritage deeply intertwined with the world of racing. Since its inception, the brand has been at the forefront of innovation and precision timekeeping, earning itself a prominent place in the history of motorsports.

Today, TAG Heuer remains deeply committed to its heritage in motorsports while embracing new challenges and opportunities in the ever-evolving world of watchmaking. With a combination of cutting-edge technology, precision engineering, and timeless design, TAG Heuer continues to be a symbol of excellence and innovation in the world of luxury watches.


TAG Heuer

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  • Source a watch

    With over 20 years combined experience, Pride and Pinion have sourced some of the rarest and most sought after watches from around the world.

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  • Nico Leonard

    Nico has been passionate about watches since his first Seiko at 16. Since then he's grown Pride and Pinion into one of the largest luxury watch dealers in the world.

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  • Sell your watch

    Integrity above all else, we know the watch market inside out and our in-house experts will keep you informed throughout each step in the process.

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